CapCut, formerly known as JianYing and ViaMaker (Chinese: 剪映), is a Chinese short-form video editing app developed by ByteDance. The app was first released as JianYing [zh] in China in 2019 and was initially available for iPhone and Android. In 2020, it was renamed as CapCut and became available internationally. It later expanded to include web and desktop versions for Mac and Windows. As of March 2023, CapCut has more than 200 million active users each month, and according to The Wall Street Journal, and also in March 2023, it was the second-most downloaded app in the U.S., behind that of Chinese discount retailer Temu.
Features
The free version of CapCut has multiple features, including speed options for adjusting the duration of clips. The Auto Captions tool can be used to generate accurate video captions that can be edited within the app; however, it is no longer a free feature with the latest updates.
CapCut supports basic video editing functions, including editing, trimming, and splitting clips. It allows the addition of new clips to projects but is limited to single-layer editing, with the exception of overlays, which enable picture-in-picture effects and background removal using the Cutout tool. Users can export completed projects directly to TikTok or save them to their device for sharing on other platforms.
What Is CapCut?
CapCut is a free video editing app that lets users quickly turn their smartphone videos into pro-quality content. Its user-friendly features include cutting, speed adjustments, reversals, music integration, stickers, text, and more. It suits all skill levels and is compatible with online, Windows, and mobile editing. What makes CapCut exceptional is its knack for enhancing videos not just for TikTok, Facebook, and Instagram but also for YouTube, ensuring a polished, professional result.
CapCut’s templates simplify trendy content creation, boasting over 4613.5 billion views under #capcut on TikTok. These templates, featuring brand-friendly, uncopyrighted sound remixes, seamlessly integrate into TikTok. Notably, brands like Duolingo actively embrace CapCut trends, amplifying their content with popular sounds from these trends.
As TikTok Shops gain global momentum, sellers turn to CapCut to edit their promotional TikToks. They use popular and humorous CapCut templates to showcase their best-selling products, generating content that garners millions of views. CapCut edits for TikTok Shop merchandise encompass everything from informative product demonstrations to eye-catching, attention-grabbing product listings. User-generated content creators can also leverage CapCut to create distinct, one-of-a-kind ads for brands, allowing them to command premium rates and maintain a competitive edge.
CapCut has now exceeded 200 million monthly active users, solidifying its position as ByteDance’s second overseas-focused product to achieve over 100 million MAUs.
What Are CapCut Editors?
CapCut’s user-friendly editors are designed for efficient video and image creation:
Free Mobile Video Editor
Streamline video creation for personal or business branding. Utilize smart features like Speech to Text, Text to Speech, and multi-language video transcription. Easily remove video backgrounds with a single click. Enhance videos with effects, text overlays, trendy music, and sound effects. CapCut supports cloud storage for seamless media sharing and management.
Free Mobile Photo Editor
CapCut’s AI-powered photo editor delivers free image creation and editing. Enjoy color matching, resizing, and background removal. Easily import photos from your device or cloud storage. Explore templates, filters, effects, and text overlays. Customize file details before sharing on social platforms.
Free Desktop Video Editor
CapCut’s desktop video editor blends AI power and professionalism. Features like Script to Video, Auto Reframe, and Auto Captions streamline your work. The intuitive interface includes productivity-boosting shortcuts. Access thousands of free effects, animations, transitions, rich text options, keyframe animations, and AI-generated captions in multiple languages. Export in stunning 4k 60fps for top-notch quality, empowering users of all levels to create anywhere.
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